The Increasing Role of AI in Digital Marketing - Velocitize

Artificial intelligence (AI) started as a concept decades ago. In the early days, only scientific researchers and maybe handfuls of engineers spent time thinking about it. These days, most of us hear about AI daily--a quick Google search of the term yields over 400 million results. But what does AI mean for digital marketers, and how can we use it to create compelling experiences that attract customers? Recent research from WP Engine and Dr. Chris Brauer from The University of London set out to answer that question.