How artificial intelligence drives more effective advertising campaigns

Artificial intelligence (AI) is no longer a futuristic concept, it's a staple of today. From virtual personal assistants like Siri and Cortana, to image scanners built to identify diseases, to Google's or Tesla's self-driving cars, AI is becoming a part of everyday technology. According to a MarketsandMarkets report, the artificial intelligence industry is estimated to reach USD 5.05bn by 2020, growing at an annual growth rate (CAGR) of 53.65% between 2015 and 2020. One reason for this significant growth is the increased use of machine learning technology – a subcategory of AI where computers learn from data themselves in the advertising and media industry. Machine Learning has a huge impact on the advertising ecosystem already.