Apple's announcement on artificial intelligence is a big shift for the company

Apple's sweeping new artificial intelligence play takes a page from features introduced by rival tech companies in recent years -- but adds the polished, user-friendly twist that consumers have come to expect from the electronics giant. At the company's annual developer's conference in San Francisco on Monday, Apple executives announced a raft of features in the company's soon-to-be released desktop and mobile operating systems that are powered by artificial intelligence, or the blend of powerful computing capabilities and software algorithms. Such technology can make the phone or other device appear smarter because it anticipates the types of activities people want to do. Apple also said it was opening up many applications to outside developers, including its messaging platform iMessage, Maps and virtual assistant Siri, a departure for the company, which in the past has kept these systems tightly controlled. For Apple, more AI and more integrations with third party services will mean less fatigue for consumers, who are already overwhelmed with too many apps, too many devices, and too much data.