Automated CRM Signpost ups its game with built-in AI agent

Step by step, rules-based marketing platforms are adding predictive technology and other intelligence on their way to becoming largely self-managing systems. This week, Google Ventures-backed and New York City-based Signpost announced its contribution to that march toward cognitive marketing. Its automated CRM is adding an artificial intelligence agent, dubbed Mia. Signpost's platform already provides a large degree of self-management. It captures data from phone calls, emails, and credit card transactions with a business, and then automatically takes selected marketing actions designed for customer acquisition, customer loyalty, and reviews.