How Adidas, Just Eat and HTC are using chatbots - Marketing Week

Adidas has ramped up interest in its recently launched female-focused community space Studio LDN, by using a chatbot to create an interactive booking process. The studio, which opened earlier this year, offers a series of weekly free-to-attend fitness sessions especially for women, with the ultimate goal of boosting brand engagement. The Facebook Messenger chatbot, created by marketing technology agency Byte London, is the only way to find out about sessions and register, so it has been integral to driving awareness and the success of the initiative. "One of the main appeals of a chatbot was that it allows for ongoing, deeper engagement with our consumers through regular one-to-one conversations," Sarah Gower, managing editor at Adidas London Newsroom, tells Marketing Week. "It also offers agility in a fast-paced social landscape with new broadcasts being published weekly."