Would-be reality TV contestants 'not looking real'

As the reality TV sector increasingly has to deal with the good and bad impacts of AI, lawyer John Delaney says there are growing legal and regulatory issues. "For example, AI could be used to suggest scenarios or storylines, to edit episodes and to anticipate and assess audience reactions to in-show developments," says Mr Delaney, who is a partner at commercial law firm Perkins Coie, and who advises companies on AI and other technology issues. "However, production companies will need to consider to what extent the new Writers Guild of America agreement [to strictly restrict the use of AI] might limit their ability to use AI in connection with their reality TV programs." He adds that away from making the shows a growing issue that reality TV producers and contestants are facing is a proliferation of unauthorized, AI-generated images and videos. Mr Delaney points to generative AI tools such as chatbot ChatGPT being used to create new content from reality TV footage.