Building Recommendation Engine Has Become Super Easy

Although the revealing of Google's Recommendation AI has already been done during the company's Cloud Next event in 2019, Google is now launching its beta version for its customers. A fully managed service -- Google's Recommendation AI -- targeting retail businesses, has been designed to help in delivering personalised recommendation of products to customers at scale. According to the blog post written by the product manager, Pallav Mehta, the move has been taken in sync with the ongoing shift of retail companies towards data-driven strategies and the increasing customer demand. To keep up their relevance in this competitive scenario, the retail companies now require to provide an ultimate personalised experience to customers. And one such way of enhancing the experience is by recommending them products matching their interest, preferences and need.