Proving The Financial Contribution Of AI In Marketing Applications

Businesses and investors universally believe Artificial Intelligence (AI) and Machine Learning (ML) can fuel new revenue and profit growth by reinventing customer journeys, transforming the customer experience, and optimizing investments in marketing channels. Consequently, Investment in AI and ML for marketing applications is booming. Despite this frenzy of spending, the impact of these investments on growth is not very clear. Most marketers still do not understand how data and analytics will contribute to profit growth according to the Forbes Marketing Accountability Report. The majority of CFOs struggle to prove the financial return on their investment in analytics.