Retail: Connecting the Dots with Augmented Reality and Artificial Intelligence TechNative

Consultants Deloitte in their predictions for 2018 expect more store closures but point to three strategies that retailers should adopt if they are to be successful. Research, however, reveals that so far, experience of these applications has not met expectations. More than half of 1,000 consumers surveyed across the UK said the AR solutions they had used had not given them a great experience. For the time being, this is not too damaging to business, since only 27 per cent of respondents expect to see the technology in a store within 12 months. This gives retailers a breathing space in which to get it right.