Think Tank: Prepare Now for the Future Convergence of AI and E-commerce

Consumers' desire for personalized shopping experiences is by now well documented. In response to these expectations, merchants are increasingly using tools that present products and content, which reflect shoppers' preferences, and past picks. These investments are likely to pay off, as merchants report personalization improves results throughout the customer life cycle. Product recommendation and customer profiling tools increasingly integrate past brand interactions with "big data" insights that predict shoppers' likely needs and paths to purchase. Artificial intelligence, known as AI, is the logical next step in this progression, enabling machines to respond to shoppers' input with relevant content and products.