The Creative's Toolbox Gets an AI Upgrade

Until now, AI systems have been largely designed to be algorithm-based and focused on input and output. But there is a conversation going on in both the digital technology and education sectors about the positive value of multidisciplinary design, and the importance of outcomes beyond revenue maximization and scaled efficiency. In 2024, creativity will drive innovation in AI. Until now AI has curated things, but the release of new generative tools offers enormous opportunities for creators. Guided by creative technologists and leaders on both sides of the creative-tech divide, AI in 2024 will be thoughtful, more inclusive, and impact-led.