#AI and #VoiceSearch and #Chatbots, oh my at the #TTRA2018 conference!

It's hard to beat a lizard laden, sun shiny, ocean retreat like the Biltmore Hotel in Miami, but add in the Travel and Tourism Research Association (TTRA) conference and you've got my attention. I quite enjoyed a number of the talks. Michael Rodenburgh from IPSOS Canada spoke about behavioural data and offered some fascinating tidbits about where people go to and come from during the tourism and travel customer decision journey. Passive behavioural data collection is a fabulous data collection tool and if you're careful about obtaining explicit consent, I'm a big fan of it. I get to say "I told you so."