AI meets marketing segmentation models

Segmentation, Targeting and Positioning (STP) is a common strategic model in today's marketing approach. It reflects the increasing popularity of customer centric marketing strategies over product differentiation strategies. The audience focused approach in marketing e.g. STP therefore goes hand in hand with marketing personas. The popularity of segmentation in the strategy derives on the one hand from past limitations of CRM and ad-tech systems as well as a dependency on human decision making in the STP process on the other hand.