Artificial Intelligence: The Science Behind The Good Customer Experience - Elets BFSI

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Artificial Intelligence (AI), as one of the leading technological trends, continues to grow in popularity among marketers and sales professionals, and has evolved into an essential tool for brands seeking to provide a hyper-personalized, exceptional customer experience. AI-enhanced customer relationship management (CRM) and customer data platform (CDP) software is now available, bringing AI to the enterprise without the high costs previously associated with the technology. On the basis of exclusive interactions with leaders in the BFSI sector, Nidhi Shail Kujur of Elets News Network (ENN) explores how with constantly evolving technologies, the banking and financial services industry promises to exceed customer expectations. The banking industry is undergoing significant change, particularly with the spread of customer-centricity. We live in a world where the majority of people have access to the internet.

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