Machine Learning: What does it mean for SEO?

The internet, and more importantly how we consume data from the web, has evolved at an incredible pace in recent years. One thing that has been steadily growing, and is only now really starting to make the headlines is Machine Learning. "Artificial intelligence would be the ultimate version of Google. The ultimate search engine that would understand everything on the Web. It would understand exactly what you wanted, and it would give you the right thing. However, we can get incrementally closer to that, and that is basically what we work on."