Sherpa, a Spanish voice assistant, expands Series A to $15M as it passes 5M users

When we think of the AI platforms that are shaping how we use voice to interact with phones, home devices and other services, we tend to think of Amazon's Alexa, Apple's Siri, Google and Microsoft's Cortana. But there are other players that may prove to have a compelling value proposition of their own. Sherpa.ai, a voice assistant out of Spain that also provides predictive recommendations with a focus on the Spanish language, today is announcing that it has expanded its Series A by $8.5 million to $15 million as it passes 5 million active users of its app. Investors include Mundi Ventures, a Spanish VC fund focused on AI, and Alex Cruz, the chairman and CEO of British Airways. In a still-heated tech climate where startups are raising tens and sometimes hundreds of millions of dollars in rounds that sometimes happen only months apart, Sherpa's Series A has been a comparatively slow burn: the startup first announced a Series A of $6.5 million nearly three years ago.