How Uncle SAM and #WhereMyChicken Twitter Chatbots Helped Brands

These are for brands going beyond customer service, which was predominantly the reason for the businesses having a presence on Twitter. These case studies show that Twitter can be used for different key performance indicators such as branding, product discovery, transaction or ecommerce and post sales customer service. One of the reasons Twitter surprisingly works is because the platform's open content accessibility and shareability makes brand messages easily discoverable. Plus, Twitter's advertising products, such as DM video and image cards, make it easy to find bots. Now let's have a look at the live case studies and their main features, to see how brands are aligning them to their key performance indicators. If you're desperately googling for, or frantically picking up the phone to ask Mama about her ultimate secret recipe against red wine stains, you can now get help from "SAM", Samsung's digital stain advisor on Twitter.