Pitch CMO Summit: Start thinking how AI can play a role in your business: Jeremy Smart - Exchange4media

Brands that adopt and adapt to the challenges brought on by technology and those that understand the role of AI in enhancing customer experiences are the ones that are winning. This was the straightforward message the audience gauged from the session conducted by Jeremy Smart, Head of Alliance, Asia Pacific & Japan, IBM in support of Acoustic. The session titled "Future-proofing your organization and the adoption of AI to enhance customer experience" had the audience listen in rapt attention, as Smart outlined how brands could succeed in a digitally connected world. Speaking in the context of the emerging technologies and multiple consumer touchpoints, Smart said: "We know that today more than ever, it is an incredibly challenging complex time to be a marketer. Never has it been this difficult or this challenging. You're staring in the face of Everest as you try and navigate the journey of building relationships with your customers."