Augmented reality media trends

Augmented reality (AR) is featuring with smartphone makers and social media firms. These are frontline adopters and developers of facial recognition, using it for device security and personalised entertainment (like Snapchat Filters). Makers of smart glasses are also taking an interest in facial recognition. However, privacy issues remain a concern, especially in the consumer market. That said, some enterprise-grade smart glasses are using facial recognition technology for specific functions. Several leading social media platforms allow users to add AR features to their content.