Amazon's iRobot purchase is under investigation by European authorities

Amazon's $1.7 billion acquisition of Roomba manufacturer iRobot is under scrutiny not only in the US, but also in Europe. The European Commission has revealed that it has opened an in-depth investigation into the purchase out of concerns that the merger would restrict competition for robotic vacuum cleaners. In particular, the commission is concerned that Amazon might prevent iRobot's rivals from selling their robot vacuums on its marketplace. Amazon might favor iRobot's products in both paid and unpaid search results or charge competing products more to advertise their offerings, the commission said. In addition, authorities are worried about the possibility of Amazon preventing iRobot rivals from accessing future Alexa APIs and from getting the "Works with Alexa" certification, since voice control with the assistant is one of the most important selling points for robot vacuums.