Xineoh offers AI that predicts customer behavior with scary accuracy

Artificial intelligence has been shaking up the marketing world for the last few years, helping automate menial, repetitive tasks, inform better creative decisions, and predict revenue projections. But many of the tools available for that latter category, namely, predictive analytics, have a less-than-stellar accuracy rate. South Africa-based Xineoh has developed a platform for predicting customer behavior with AI. The company claims its technolgoy is more accurate than any other solution available. Xineoh was founded in 2010 and raised $2 million from U.S. and Canadian investors in June 2017.