Apple unfurls more millennial-friendly texting tools including 'emoji prediction'

Apple, known for its steady stream of slick consumer electronic devices, used its annual developer conference in San Francisco to roll out a raft of millennial-friendly texting tools to enhance emojis, image sharing and add animations to messages. Among a two-hour stream of product announcements at the annual Worldwide Developer Conference (WWDC) event, Apple engineers demonstrated the latest update of Apple's smartphone software iOS, which will now let iPhone users add larger emojis, see photos and videos appear in a stream of text messages, add animated effects and "emojify" messages by converting typed words into emoji. Opening the event with a moment of silence for the victims of the weekend's shooting at a gay night club in Orlando, CEO Tim Cook – who has become a leader on gay rights issues since talking about his own sexuality in 2014 – called the attacks a "senseless unconscionable act of terrorism and hate aimed at dividing and destroying". Cook then set about laying out his vision for a future where Apple's software forms the central hub of its customers' lives, helping track their fitness, send love notes, navigate the road and trade pictures of cute dogs. Apple is clearly responding to the voice of the consumer; messages is the most popular app on iOS, and the new features are designed to offer more playful options that replicate some successful third party messaging apps. "We're providing emoji predictions as you type," said Craig Federighi, Apple's senior vice president of software engineering.