M-Commerce Set To Drive Mass Adoption Of Artificial Intelligence In Retail

Attracted by the convenience of shopping anytime, anywhere, consumers are flocking to mobile commerce (m-commerce). We think the shift to browsing and buying via smartphones will sustain e-commerce growth, as the convenience of mobile encourages more frequent online shopping. We also expect the consumer-led shift to m-commerce to prompt a wave of retailer investments in artificial intelligence (AI) capabilities. Just over one-third of all US online retail sales will be made via mobile devices (including tablets) this year, according to Euromonitor International, which projects that that share will reach 43% by 2020. But m-commerce brings challenges for retailers.