AI and the Next Generation of Omnichannel Engagement

Technology has transformed our society. Most of us constantly have smartphones or other mobile devices in our hands – and if not in our hands, then they are never too far away. This obsession with technology, paired with an increased accessibility to it, has resulted in a consumer expectation for digital communications when interacting with any business. As consumer preferences for communication continue to shift toward digital, omnichannel engagement continues to move front and center. Omnichannel, as defined by Hubspot, is a multi-channel sales approach that provides the customer with an integrated customer experience.