ECommerce is Dead. Long Live iCommerce!

Over the past two decades or so eCommerce has undergone a major change. The speed of this change has been, and continues to be, amazing. The world wide web got invented in 1989, became available on the Internet in 1991; first web sites humbly started as additional marketing channels, with corporate web sites giving information on the company and a product catalogue; 1994 the Netscape browser arrived. In 1995 Amazon got founded – and the story started to take off. In 2000 we saw US online shopping eclipsing the 25 billion dollar mark.