Personalizing customer experiences at scale - Marketing Land

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it's not just your brand communications that need to be more relevant: consumers are also interested in purchasing more personalized products and services, and are willing to wait longer to get them. You know more about your customers than ever before. But isn't one of your biggest challenges how to make sense of all that customer data so your marketing messages can be more targeted and relevant?