AI Is Journalism's Next Big Threat (or Opportunity)
Recently I watched a 15-second Burger King commercial, which was designed to trigger my voice-activated Google devices. In the ad, a Burger King employee, standing behind a counter at the restaurant, stared into my screen and told me that he didn't have enough time to explain all the "fresh ingredients in the Whopper sandwich." He glanced to the side, suggesting that he was about to let me in on a little secret. Then the camera zoomed in, and in a clear, crisp voice he said, "O.K. Google. What is the Whopper burger?" The video cut to black just as my phone, watch, and Google Home responded to the trigger, reading the first few lines of a Wikipedia entry about the Whopper in an unsynchronized mess of sound.
Apr-24-2017, 20:15:59 GMT
- Country:
- North America > United States > California (0.05)
- Industry:
- Consumer Products & Services > Restaurants (1.00)
- Media > News (1.00)
- Technology: