2 Questions To Ask Before Building Your B2B Ambassador Program

What questions should you ask when building a B2B program? A B2B ambassador program is not as common as the sister program - B2C. However, when done well, B2B programs can increase awareness of the brand tenfold and create eventual conversions in the millions or even billions. As a B2B ambassador myself for brands like Adobe (and my agency, Warm Robots, helps to build similar programs), I find the opportunity in B2B programs very exciting. I discuss what makes a truly successful B2B ambassador and affiliate programs with 9 B2B experts who have all been tapped to represent big brands.