Apple, Siri and Setting Boundaries: Here's What You Should Learn

But in business today, often, the boundaries are being established on the fly as we go. Companies routinely don't really know for sure what they can and can't get away with or will get disciplined for. And so while there are some ethical questions wrapped up in it when leaders make some poor judgments, and while leaders absolutely need to take responsibility for what they do, we also need to understand that it's natural for them to be looking for both positive and negative feedback. And arguably, it's significantly harder to think through the ramifications of what leaders are doing objectively when herd mentality takes over. So while the behavior might be disappointing, it shouldn't surprise--repeat offenses by different companies are simply leaders trying to see how far the rules apply, and in what specific contexts.