How to Rock Facebook Messenger & Chatbots for Social Success - Search Engine Journal

Alexa, why do I need a chatbot? By the year 2020, we will be having more conversations with bots than our spouse and 80 percent of brands will use chatbots for customer-centric interactions. If you have not added a chatbot strategy in your marketing plan, the time is now. By definition, a chatbot is a computer program designed to simulate a conversation with human users, especially over the Internet. Chatbots allow brands to create intimate connections and stronger relationships with your customers and audience in general.