Getty Images launches a new AI tool that helps publishers find the right picture for the story

Getty Images has released an artificial intelligence (AI) tool for publishers that recommends the best choice of images to accompany a news story. 'Panels by Getty Images' uses customisable filters and a self-improving algorithm that learns how an editor selects an image and optimises its performance over time. "The AI starts working for you as soon as you copy/paste your article into the tool," says Getty Images senior vice president of data and insights Andrew Hamilton. Artificial intelligence allows natural language processing, an established technique used to understand written text and interpreting or deriving insights from it. The tool works like a picture editor -- it reads the text and tries to understand what the story is about. It then offers the first round of picture suggestions based not only on individual keywords but the meaning of sentences and paragraphs.