5 reasons why chatbots represent a huge opportunity for retailers

E-commerce will have grown 5% by 2021, meaning it will soon make up 17.5% of total global retail sales. Perhaps the single most powerful driving force behind the industry's growth so far has been technology. From rapid improvement in smartphones to new software that creates immersive and frictionless customer experiences, advancements in tech are paving the way for the future of e-commerce. Technology is often viewed as impersonal, something that provides a uniform experience to every user, no matter who they are. But in fact, many advances in e-commerce technology are focused on exactly the opposite: providing personalized, one-on-one interactions between brands and individual shoppers, but at scale.