Amazon's Alexa will be able to plan your date night by booking tickets, Ubers and dinner

On Wednesday, at Amazon's re:MARS conference, the tech giant announced that it's making Alexa more conversational so the voice assistant can fluidly hop from one topic to the next without you having to call out "Alexa" before each command. Dubbed Alexa Conversations, part of the new rollout of Alexa capabilities includes the option for Alexa to plan a night out for you, according to Rohit Prasad, vice president and head scientist for Alexa at the artificial intelligence event in Las Vegas. Based on the demo of Alexa's upcoming abilities, Amazon is working with several companies to bring the new features to life, including the movie ticket service Atom Tickets, ride-hailing company Uber and dinner reservation app OpenTable. During a display of how the new technology will work, a human voice asked Alexa for Saturday showtimes for the movie "Dark Phoenix." Apple unveils $1,000 Pro Display stand.