Becoming "Netflix Intelligent": Something Every Company Can Do!

Makes me feel sad for the rest. Actually, that's a movie ("The Spy that Loved Me") that Netflix recommends for me since I'm a James Bond junkie and Netflix knows that. In fact, Netflix knows a lot about me as it knows a lot about all of its viewers, which is one reason why Netflix is a Wall Street darling and has rewarded its stockholders very well over the past couple of years (see Figure 1). But Netflix isn't doing anything that other organizations cannot do. To replicate Netflix's business success starts with thinking differently about the role of data and analytics in powering the organization's business.