Hollywood Is Using Artificial Intelligence To Pick Its Next Blockbuster

Hollywood-based film studios are increasingly using AI as part of the decision-making process when ... [ ] commissioning and producing new films. For anyone who's ever thought Hollywood's output is formulaic and tired, the movie industry may be about to get worse. Major studio Warner Bros. has signed a deal with Cinelytic, which has developed an AI-powered system that can predict the likelihood of a film's success based on such factors as actors, budget and brand. Predictably enough, Warner Bros. will be using Cinelytic's software as part of the research process it undergoes when deciding which movies to commission. While it obviously can't measure how good a film will be artistically, Warner Bros. will likely use it during early production phases to separate ideas likely to succeed from those that most likely aren't.