6 Reasons to Think Very Carefully Before Using Chatbots

In today's fast-paced digital realm, the rules are constantly changing. Traditional marketing channels have evolved into new ones, and CMOs are continually challenged. They've spent the last seven years tackling the ins and outs of new mobile and social platforms--investing in new platforms and adjusting media budgets to stay ahead. Now that they finally have everything hashed out, customers are rapidly moving away from standalone mobile apps into the more immediate, intimate world of messaging--to the tune of 100X growth in use YoY in both the US and UK. While some suggest "conversational commerce" is the next big thing--10K developers are already building on wit.ai,