The Rise of Artificial Intelligence in Digital Marketing: Opportunities and Challenges

Artificial intelligence (AI) is revolutionizing the field of digital marketing, offering numerous benefits to businesses that are looking to better understand and target their customers. When we hear the term "artificial intelligence," a scene from a science fiction film instantly comes to mind. However, in practise, AI has helped numerous small and major businesses increase their productivity and profitability. Modern entrepreneurs hardly ever fail to take advantage of its cutting edge benefits. AI-powered tools have given marketers more advanced advertising techniques that allow them to comprehend sales cycles and the habits of their target consumers.