Public Relations Enters The Age Of Artificial Intelligence

COVID-19 has accelerated the digital revolution in every industry, including public relations. With the adoption of new technology changing the ways people communicate, it is time for public relations professionals to utilize artificial intelligence in their campaigns. Despite common assumptions, the field of public relations has been historically sluggish in the innovation department. Building and maintaining human relationships is an essential part of the profession. Although human connection is something that cannot be replaced by artificial intelligence, innovative technology will help make data-heavy job responsibilities easier.