AI is blurring the lines between in-store retail and ecommerce

Putting artificial intelligence (AI) to work within the fashion trade is nothing new really. And technology has frequently been pressed into service to improve retail experiences, with new innovations supporting brick-and-mortar outlets as they pursued higher profit margins. And all along, ecommerce platforms have improved their services with the help of digital tools. Prior to this, customers might have been able to order custom-fitted clothing from physical stores, 3D printed to their body sizes. In its first virtual show, the Shanghai Fashion Week tapped the potential of live-streaming, 5G technology, and the digital marketplace to bring the show to a larger audience than ever before.