Former Apple CEO John Sculley on why health tech startups don't tackle the big problems

As Apple extends its reach into healthcare, the tech giant will be competing with its onetime chief executive. John Sculley, who served as CEO of Apple from 1983 to 1993 and before that as president of PepsiCo, is now trying to upend the healthcare industry with RxAdvance, a cloud-based pharmacy benefits platform. "This is the most important thing I've done since I was involved at Apple," Sculley told Mashable. Sculley, founding partner of RxAdvance, called Mashable to talk about the future of healthcare, why health tech startups aren't tackling the big picture and what entry into healthcare means for Apple. Why was healthcare the next industry you wanted to tackle?