AI Is Like An Actor. It's Only As Good As Its Script.

If your business is like most, it probably has some automation or AI in its sales process. It might provide information to customers or reinforce your value proposition. Maybe it helps close a sale. Given the market conditions that are driving greater investment in AI and automation, you may be looking to upgrade the sophistication of these sales tools by introducing intelligence to optimize sales and cut costs. Wherever you are on your journey, it's important that you remind yourself that AI and automation are like actors.