Amazon refutes complaints it stopped price matching

An Amazon Prime package awaits pickup by its customer. SAN FRANCISCO -- Amazon says it hasn't stopped price matching -- because it never had such a policy in the first place. Over the last several days, news stories and online forums reported the retail giant had ended its policy of reimbursing customers if the price of an item on its site drops within seven days of delivery. Amazon (AMZN) spokeswoman Julie Law said the company does not do what's known as "price matching" or "price protection," though its customer service associates are empowered to make decisions on behalf of the customer when it seems appropriate. "We've always had a no price matching policy, because we believe we're always making the best pricing decisions on behalf of our customers," she said.