Google will use AI to better detect and address personal crisis searches

Google plans to use artificial intelligence in more ways to make using search safer. In the coming weeks, it will roll out some updates for its AI model, MUM. The upgrades should help it detect a wider variety of personal crisis searches about sexual assault, substance abuse, domestic violence and suicide. The company says people search for information about these topics in a broad range of ways. By employing MUM's machine learning capabilities, Google says it can better understand the intent behind queries to recognize when someone is in need. As such, it'll be able to provide them with more actionable, reliable information at the appropriate time.