How Data Science is Boosting Netflix

Considering how long Netflix has been in the streaming business, it has stacked up heaps of data about its viewers, such as their age, gender, location, their taste in media, to name a few. By gathering information across every customer interaction, Netflix can dive right into the minds of its viewers and get an idea of what they might like to watch next even before they finish a show or movie. We have data that suggests there is different viewing behavior depending on the day of the week, the time of day, the device, and sometimes even the location. Netflix has a massive user base of more than 140 million subscribers. Over time, Netflix has deployed several algorithms and mechanisms that make use of this data and generate critical insights that help steer the company in the right direction.