AI: marketing's friend or foe?

Many of us will encounter a marketing virtual agent on a near daily basis when being asked qualifying questions or providing automated answers to standard questions, however their potential goes far beyond this and presents exciting opportunities at every stage of the customer journey. Voice assistants create an opportunity to interject compelling content into everyday situations, such as recipes in the kitchen, linked to an ecommerce platform. Recent research has shown that monotonous, repetitive tasks triggers automatic decision making and makes employees more likely to behave unethically. Sure, inertia and lack of technical expertise play a part, but many marketers hold a major question mark over AI's ability to perform a key part of their role: EMPATHY.