Six case studies of machine-learning powered email marketing – Econsultancy

Machine learning has changed the game for email marketers. Once hyped as the'next big thing', it is now being put into practice by a wide range of businesses to improve the effectiveness of email. Here are just six case studies that demonstrate its success. Language plays a huge part in why consumers respond to marketing (and why they don't). To figure out why its email engagement rates were declining, Dell partnered with Persado in 2016.