Council Post: Autonomous Advertising: Mapping The Future Of Machine Learning In Ad Tech

The auto industry is on a mission to improve the experience and value of vehicles by autonomizing transport so owners can simply input a destination and have the vehicle drive itself to the desired location. Reaching this goal requires complex machine learning models that consider the countless variables a vehicle may encounter on the road, even as it performs tasks a human would find trivial. So, what do autonomous vehicles have in common with digital advertising? Programmatic advertising technology companies are also on a mission to improve the user experience and the value derived from their platforms. And the serious contenders are using machine learning to get there.