Siri's Sibling Launches Intelligent Discovery Engine

We're all familiar with the standard search engines such as Google and Yahoo, but there is a new technology on the scene that does more than just search the web – it discovers it. Trapit, which is a personalized discovery engine for the web that's powered by the same artificial intelligence technology behind Apple's Siri, launched its public beta last week. Just like Siri, Trapit is a product of the $200 million CALO Project (Cognitive Assistant that Learns and Organizes), which was the largest artificial intelligence project in U.S. history, according to Mashable. This million-dollar project was funded by DARPA (Defense Advanced Research Projects Agency), the Department of Defense's research arm. Trapit, which was first unveiled in June, is a system that personalizes content for its users based on keywords, URLs and reading habits.