The Collective to Make Better Decisions in product development

Strategy 2 Market's Report Taps Into The "Cyber-Human" And How It Could Help Improve Product Development Drotar and Morrissey, co-founders of Strategy 2 Market have seen countless product development mishaps over the years. These mishaps boil down to poor decision-making and the limited ability to identify and manage product development uncertainty and risk. Improving project team decision-making through the assistance of computers/ Artificial Intelligence (AI) is a key asset that product development teams can benefit from to reduce the number of product development mishaps. Drotar and Morrissey created a "cyber-human" tool called the Business Fit Framework (BFF). The BFF enables and supports Malone's key elements of an intelligent system: create possibilities for action, decide which actions to take, sense the external world, remember the past and learn from experience.