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Now Let us understand social media analytics. Social media analytics is the practice of gathering data from social media websites or networks such as Facebook, Twitter, Google plus, etc. and analyzing those metrics to understand insights to make business decisions. Most often people confuses between web analytics and Social media Analytics, let us have a clear demarcation between these two. Web analytics uses the data collected directly from a particular business website and Social media analytics uses the data collected from social media networks. In general, Web Analytics tells you about your traffic levels, referral sources, bounce rate and user behaviour on your website.